Domain spoofing: The advertising industry fights back

November 23rd 2017 5:03PM
The text code, which can be embedded on a website only by the site's owner, was created by the IAB's Tech Lab to allow both automated ad exchanges and buyers that use them to verify that an ad space for sale is legitimate. One point of the program is to combat "domain spoofing," a common fraudĀ ...

Shout out or grind it out

November 23rd 2017 3:56PM
Overlay more recent requirements such as upfronts that have now permeated the broader sector, no longer remaining the sole domain of TV networks and it makes for an action packed 40 days in the sales calendar. The dashboard for sales leadership is flashing with numbers indicating YOY spendĀ ...

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November 23rd 2017 3:40PM
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